I write non-fiction to inform, entertain, and amuse. But mostly to inform. And when I embarked on fulfilling my ambition of being a non-fiction business writer, I naively believed that because I was sharing years of hard-learned lessons and valuable information, I’d naturally have attentive audiences. I was wrong. All I seemed to achieve was proving the wisdom of the ancient adage about leading a horse to the water but being unable to make it drink.

I’ve also had to admit that what I’d been warned about is generally true—big business executives and small business owners alike, don’t read books. If this were not so, how would one explain the flourishing book summary services, podcasts, and instructional videos?

Consequently, in an “if you can’t beat ‘em, join ‘em” strategy, I’m working on serializing my book for small business owners, Characters Who Can Make or Break Your Small Business, as a Substack podcast. Maybe it will achieve the objective of sharing vitally useful information; maybe the horse will drink from a digital trough. But, if not, at least I’d have tried.   

In the meantime, I’ve rethought my writing ambition specifically and my purpose in general. I’m focusing on spreading the joy of botanical art to as many places and people as possible in collaboration with my wife, Margaret, an accomplished botanical artist and instructor. Together, so far, we’ve produced thirty-two botanical art instructional e-booklets that have been enthusiastically received all over the globe.    

One of the e-booklets, Life With a Botanical Artist – a survival guide, I wrote true to the objective of both informing and entertaining. It is available along with the other thirty-one e-booklets at https://botanicalart.education.  

Other examples of my writing on a variety of topics, including observations about business and everyday life in general, are in the “Articles and excerpts” section of this website.