I write non-fiction to inform, entertain, and amuse — but mostly to inform. When I embarked on my ambition of becoming a non-fiction business writer by writing the 325-page Characters Who Can Make Or Break Your Small Business, I naively believed that sharing years of hard-learned lessons and valuable insights would naturally draw attentive audiences. I was wrong.

I’ve had to concede what I’d long been warned about: small business advice books are one of the most saturated categories in publishing and publishing without a pre-existing platform is extremely hard regardsless of the quality of the work. In addition to that, it turns out that for the most part, business executives and small business owners alike are not prolific business book readers. 

This led me to rethink my writing ambitions specifically, and my purpose more broadly. While I still have weekly business blogging commitments, I’m now focused on spreading the joy of botanical art to as many people and places as possible, in collaboration with my wife, Margaret, an accomplished botanical artist and instructor. Together, we’ve produced thirty-five botanical art instructional e-booklets that have been enthusiastically received around the world.

One that I authored — Life With a Botanical Artist: A Survival Guide — was written true to my twin goals of informing and entertaining. It is available, along with all thirty-four other e-booklets, at https://botanicalart.education and as a podcast on Spotify. 

Other examples of my writing — on topics ranging from business to the observations of everyday life — can be found in the Articles section of this website.