by Michael Best | Jul 2, 2022 | Articles and excerpts
Small businesses face this choice when trying to promote themselves and their services and products—words or images or both? I’m suggesting that in many circumstances, images (or perhaps images accompanied by some wording) will do a much better job. This shouldn’t...
by Michael Best | Jul 1, 2022 | Articles and excerpts
Online media developers come in many guises including the neighbour’s kid, your geeky niece, or retired Uncle Fred with too much time on his hands. These enthusiastic amateurs are not, however, the online developers I have in mind for you. I’m talking...
by Michael Best | Jun 30, 2022 | Articles and excerpts
This character should be on every small-business owner’s contact list. Regrettably, this isn’t the case. Nowadays, the cost of setting up a presentable website can start at under a hundred dollars. Reliable hosting can cost as little as twenty dollars a...
by Michael Best | Jun 29, 2022 | Articles and excerpts
It’s been about a half hour since takeoff. Drinks have been served. The flimsy little fold-down tray can’t accommodate both a plastic glass of chardonnay and a paperback, so she closes the book and puts it on the vacant seat between them. She stares out the window....
by Michael Best | Jun 28, 2022 | Articles and excerpts
Harbouring regrets is unhealthy—I get that. But if I were allowed to harbour one regret, it would be that I didn’t routinely schedule whole days off from my business for recreation. That’s where the fishing friend comes in: a character who embodies a commitment to...
Recent Comments