by Michael Best | Jul 8, 2022 | Articles and excerpts
Just as he’s pondering whether he has what it takes to conquer this mountain, an apparition—one that could easily have been created by J.K. Rowling—appears and makes Mr. Wannabe a very tempting offer. The apparition says that for a small fee (nothing is for...
by Michael Best | Jul 7, 2022 | Articles and excerpts
It’s one of the business world’s most common mantras: “The customer is always right.” It’s also nonsense. The customer is not always right. Far from it. This slogan-turned-mantra was apparently popularized over one hundred years ago by renowned retailers such as Harry...
by Michael Best | Jul 6, 2022 | Articles and excerpts
If the driver is a long-haul trucker, the tractor part of the rig will have a sleeper berth (living quarters) complete with bed, fridge, TV, air conditioner, microwave, and other home comforts. I once met a long-haul trucker whose sleeper berth included a bed for the...
by Michael Best | Jul 5, 2022 | Articles and excerpts
I don’t think most small business owners give much thought to how a courier can impact the impression customers have of their business. I didn’t—until a customer made me. In the early days we used a courier company for local deliveries within about a 150-kilometre...
by Michael Best | Jul 4, 2022 | Articles and excerpts
Let’s return to our broad-brush definition of “competitor” and focus on this part of it: “a company in the same industry who offers a similar product or service.” Interpreted too broadly, this can be misleading. Much depends on what we...
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