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Excerpt from “Characters”. Character 15: Neighbour

Excerpt from “Characters”. Character 15: Neighbour

by Michael Best | Jul 17, 2022 | Articles and excerpts

The degree to which this type of business neighbour can be detrimental ranges from merely irritating to seriously destructive. Such neighbours could break your small business if, in a worst-case scenario, by their presence or behavior, they discouraged customers from...
Excerpt from “Characters”. Character 16: Burglar

Excerpt from “Characters”. Character 16: Burglar

by Michael Best | Jul 16, 2022 | Articles and excerpts

This character is a regrettable reality with whom a small business owner is bound to cross paths—in some cases, repeatedly. I’ve chosen the burglar to represent an entire class of characters with the same objective in mind: ill-gotten gain at the expense of a small...

Excerpt from “Characters”. Character 17: Employee

by Michael Best | Jul 15, 2022 | Articles and excerpts

When you hear former small business owners say that this is the character they miss the least, what they’re really saying is that employee management is not a walk in the park. Employees are idiosyncratic creatures, and when we pour all those idiosyncrasies into a...
Excerpt from “Characters”. Character 18: Company Pet

Excerpt from “Characters”. Character 18: Company Pet

by Michael Best | Jul 14, 2022 | Articles and excerpts

Their first encounter set the tone for all subsequent visits. Ryley was woken from a deep sleep in the sunbeam by a sniffing noise and a rubber cup inches from his nose. The rubber cup instantly suffered the same fate as a veterinarian’s stethoscope that was...
Excerpt from “Characters”. Character 19: Company Clown

Excerpt from “Characters”. Character 19: Company Clown

by Michael Best | Jul 13, 2022 | Articles and excerpts

Now, almost four hundred years later, we still discuss and study laughter, not so much to understand its impact on human health (it’s generally accepted to be beneficial), but to understand why it’s beneficial because neuroscientists still aren’t sure what happens in...

Excerpt from “Characters”. Character 20: Virtual Assistant

by Michael Best | Jul 12, 2022 | Articles and excerpts

Blind faith is not a good data-management strategy when working with a virtual assistant, particularly when the data may be sensitive. You risk exposure during transmission and after the assistant receives it. Exposure during transmission can be addressed by digital...
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