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Excerpt from “Characters”. Character 21: Computer Tech

Excerpt from “Characters”. Character 21: Computer Tech

by Michael Best | Jul 11, 2022 | Articles and excerpts

Your small business will generally have access to one of three computer technician resources, depending where you’re located—there may be exceptions in some countries and small towns. The choice lies between sole practitioners, companies consisting of a staff of...
Excerpt from “Characters”. Character 22: Maintenance Technician

Excerpt from “Characters”. Character 22: Maintenance Technician

by Michael Best | Jul 10, 2022 | Articles and excerpts

Emergency maintenance is required when a malfunctioning asset threatens to cause costly damage or impede operations. One good example is a restaurant freezer malfunctioning while stocked with expensive food. Another is something that happened to my business late one...

Excerpt from “Characters”. Character 23: Supplier

by Michael Best | Jul 9, 2022 | Articles and excerpts

The daily challenges most small business owners face are numerous and varied in a Jack-of-all-trades kind of way. One minute you’re resolving an irate customer’s problem and the next refereeing a difference of opinion between two employees. You’re the owner. You’re...

Excerpt from “Characters”. Character 24: Franchisor

by Michael Best | Jul 8, 2022 | Articles and excerpts

Just as he’s pondering whether he has what it takes to conquer this mountain, an apparition—one that could easily have been created by J.K. Rowling—appears and makes Mr. Wannabe a very tempting offer. The apparition says that for a small fee (nothing is for...
Excerpt from “Characters”. Character 25: Customer

Excerpt from “Characters”. Character 25: Customer

by Michael Best | Jul 7, 2022 | Articles and excerpts

It’s one of the business world’s most common mantras: “The customer is always right.” It’s also nonsense. The customer is not always right. Far from it. This slogan-turned-mantra was apparently popularized over one hundred years ago by renowned retailers such as Harry...
Excerpt from “Characters”. Character 26: Trucker

Excerpt from “Characters”. Character 26: Trucker

by Michael Best | Jul 6, 2022 | Articles and excerpts

If the driver is a long-haul trucker, the tractor part of the rig will have a sleeper berth (living quarters) complete with bed, fridge, TV, air conditioner, microwave, and other home comforts. I once met a long-haul trucker whose sleeper berth included a bed for the...
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