by Michael Best | Jul 5, 2022 | Articles and excerpts
I don’t think most small business owners give much thought to how a courier can impact the impression customers have of their business. I didn’t—until a customer made me. In the early days we used a courier company for local deliveries within about a 150-kilometre...
by Michael Best | Jul 4, 2022 | Articles and excerpts
Let’s return to our broad-brush definition of “competitor” and focus on this part of it: “a company in the same industry who offers a similar product or service.” Interpreted too broadly, this can be misleading. Much depends on what we...
by Michael Best | Jul 2, 2022 | Articles and excerpts
Small businesses face this choice when trying to promote themselves and their services and products—words or images or both? I’m suggesting that in many circumstances, images (or perhaps images accompanied by some wording) will do a much better job. This shouldn’t...
by Michael Best | Jul 1, 2022 | Articles and excerpts
Online media developers come in many guises including the neighbour’s kid, your geeky niece, or retired Uncle Fred with too much time on his hands. These enthusiastic amateurs are not, however, the online developers I have in mind for you. I’m talking...
by Michael Best | Jun 30, 2022 | Articles and excerpts
This character should be on every small-business owner’s contact list. Regrettably, this isn’t the case. Nowadays, the cost of setting up a presentable website can start at under a hundred dollars. Reliable hosting can cost as little as twenty dollars a...
by Michael Best | Jun 29, 2022 | Articles and excerpts
It’s been about a half hour since takeoff. Drinks have been served. The flimsy little fold-down tray can’t accommodate both a plastic glass of chardonnay and a paperback, so she closes the book and puts it on the vacant seat between them. She stares out the window....
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