by Michael Best | Mar 3, 2025 | Blog posts and book excerpts
The assumption that any bureaucracy, particularly government bureaucracies, are wasteful and inefficient, is not new. It’s been around for at least my lifetime and probably a lot longer than that. And it’s reinforced anecdotally almost daily. Based on the...
by Michael Best | May 6, 2024 | Blog posts and book excerpts
A well-known author, journalist, and marketing consultant who focuses on marketing communication strategies for the printing industries and who often writes on sustainability in the textile industry, recently published an article about whether we’re really serious...
by Michael Best | Dec 3, 2023 | Blog posts and book excerpts
Real life stories are a great way to make a point. And the point I want to make (yet again) with this story is that if small businesses don’t match big businesses in certain aspects, it will undermine their growth and survival prospects. Of course, there are aspects...
by Michael Best | Sep 4, 2023 | Blog posts and book excerpts
I forget who it was that said something like this, “If it’s common sense how come it’s not more common?” It can so easily be applied to an issue that arises way too often among small businesses—not answering the phone. Surely it’s common...
by Michael Best | Aug 4, 2023 | Blog posts and book excerpts
I was recently involved in a customer service incident that’s not only worth repeating for the learning opportunity but also for the laugh in a you-can’t-make-this-up kind of way. I’ll tell the story but to avoid embarrassing anyone (though they deserve to be...
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