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Excerpt from “Characters”. Character 35: Healthcare Professional

by Michael Best | Jun 27, 2022 | Articles and excerpts

Many people view small business ownership as a stress-free, fun existence based on encounters with smiling receptionists, cheerful customer service representatives, or chatty technicians. Who can blame these people for not realizing that the facade of smiling faces...
Excerpt from “Characters”. Character 36: Travel Agent

Excerpt from “Characters”. Character 36: Travel Agent

by Michael Best | Jun 26, 2022 | Articles and excerpts

I can’t explain why I believed I had no time for an annual vacation, particularly in the earlier years, which are often the toughest in the life of a business. Ironically, it’s during this time that you most need the vacation you believe you can’t take. My problem...
Excerpt from “Characters”. Character 37: Graffiti Artist

Excerpt from “Characters”. Character 37: Graffiti Artist

by Michael Best | Jun 25, 2022 | Articles and excerpts

A real-life graffiti artist’s writing on the wall is quite often profane and unworthy of attention. By contrast, our metaphorical graffiti artist’s writing on the wall is always worthy of your small business’s attention. Some messages warn of impending doom while...
Excerpt from “Characters”. Character 38: Acquirer

Excerpt from “Characters”. Character 38: Acquirer

by Michael Best | Jun 24, 2022 | Articles and excerpts

Meet the character many small business owners have in mind from the day their business opens—the person who’s one day going to take it over and send them on their way with a bag of money. This is the acquirer. The only reason for shunning the acquirer would be an exit...
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