A real-life graffiti artist’s writing on the wall is quite often profane and unworthy of attention. By contrast, our metaphorical graffiti artist’s writing on the wall is always worthy of your small business’s attention. Some messages warn of impending doom while others point to profitable opportunities. They also range in significance from minor to profound, and ignoring any of these messages could have consequences. However, I’m going to discuss the effects of ignoring the profound ones here.

By profound, I mean serious enough to make or break a small business—the type of writing on the wall you can’t afford to ignore. In some cases where businesses collapsed, the writing on the wall would have been visible to even the most willingly blind. On the other hand, we’ll never know how some small businesses might have blossomed had they seized the opportunities mentioned in the messages. It has always been this way—some consider the writing and react while others suffer the consequences of embodying the old proverb: “None so blind as those who will not see.”