Is viewing a creative work a creative act? Yes, it is, according to the late psychologist, Rollo May (1909 – 1994), as quoted by Victor Strecher in his book, Life on Purpose.
May apparently said: “When we engage in a painting . . . We are experiencing some new moment of sensibility. Some new vision is triggered in us by our contact with the painting; something unique is born in us. This is why appreciation of the painting or other works of the creative person is also a creative act on our part.”
So, when we carefully craft our botanical art pieces with various intentions, one being the enjoyment of viewers, our creative act is apparently doing more than providing enjoyment, it’s giving rise to a further creative act on the part of the viewer.
Taking this realization to its logical conclusion means that next time you attend an art exhibition opening, what you’ll be seeing is not only that a lot of creativity is hanging on the walls, but also that a lot of creativity is taking place in real time, wine glass in hand.
Visit art an art gallery; experience some new moment of sensibility.














































